Improve an existing website for UK No 1 Family Mediation Service - Mediate UK

Customer: A national mediation service covering all of England and Wales through their branch network and online mediation service.

Project type

Corporate Website

Icon Set Design

Website Design

Website Support

Country

United Kingdom

Tehnologies

HTML

CSS

JS

PHP

WordPress

Schema Markup

Working together since

April 2020

Task

Originally the client needed an SEO-optimized page for a “how to guide” within their current website – this was provided. We continue to work with the client, improving and supporting the website.

Problems

The main problem we solved was the SEO of the website. The client had provided a wonderful and structured content for his legal guides pages, and we transformed these into SEO-friendly pages which currently have top 1-5 on key queries and bring the most traffic to the website.

Also, we had to extend website pages by adding branch pages and improving many current pages design.

Solutions

We recommend using Microdata for the page markup (a collection of shared vocabularies in ways that can be understood by the search engines). We also connected the content with internal links to give Google an idea of the structure of the website.

Typography

Source Code Pro

A b c d e f g h i j k l m n o p q r s t u v w x y z

0 1 2 3 4 5 6 7 8 9

Color palette

#3c3950

#21a5a8

#00bcd4

#ffffff

Home Page

Mostly we redesigned the home page based on the client’s requirements. We stopped using the slider revolution plugin and instead developed a custom banner on the first screen section. We added a list of services, reviews, blogs, and employees to demonstrate to users what they do and how they work.

Consultation booking

The client used calendly service which easily allows for the scheduling of a meeting in just a few clicks.

Set of icons

The client already had icons for service items, but they were of different sizes and styles. We provided a set of unique re-drawn icons to make the site feel more natural and aesthetic.

Branch offices map

For the map, we added a search box that allows users to locate the closest branch within a radius of 5/10/30/50 miles using a postal code. Users can click on a pinpoint inside the map and see more details about the branch office.

Individual Branch Page

Each branch page has a description, location details, contact details, working hours, commute details, mediators’ information, reviews, and a form to contact the exact branch office. With the schema markup, branch pages are ranked high in the search result.

Traffic

Organic Traffic increased from 55% to 80% within a 6-month period from 2020 to 2021.
The client now receives more than 20K users from organic traffic and more than 30K website views monthly.

"The Ultimate Guide to a Financial Consent Order” page is the first in the search result by keyword phrase “guide to a financial consent order” and receives 3,823 impressions for users and 170 clicks of organic traffic from Google daily.

"The Ultimate Guide to Financial Settlement on Divorce” page is the first in the search result by keyword phrase “financial settlement guide on divorce” and receives 4,015 impressions for users and 144 clicks of organic traffic from Google daily.

“The Ultimate Guide to Financial Disclosure” page is the first and shows as a rich snippet in the search result by keyword phrase “financial disclosure on divorce” and receives 611 impressions for users and 52 clicks of organic traffic from Google daily.

“The Ultimate Guide to Completing C100 Form” page is the first in the search result by keyword phrase “completing a C100 form” and receives 2,051 impressions for users and 47 clicks of organic traffic from Google daily.

“The Ultimate Guide to Child Arrangement Order” page is the first in the search result by keyword phrase “guide to child arrangement order” and receives 1,633 impressions for users and 47 clicks of organic traffic from Google daily.

Google Tests

Pages successfully passed all tests and are fully responsive and they are eligible for rich results.

Branch pages

Contact Form

Fully Responsive

Google Analytics

Google Map

Icon Set

Legal SEO pages

SEO (Schema Markup)

Support

Youtube videos

Maneging Director

Ali Carter

Feedback coming soon

Read the review on Upwork

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