Corporate Brand Identity

In the face of fierce competition in many areas of business, every company, large or small, needs a well-thought-out, competently implemented, individual corporate identity to set itself apart.

Corporate identity is a set of permanent elements (graphic, color, written) used to represent products and/or services, company information, as well as the internal and external design of the organization in a single style that helps to create a company image.

The corporate identity effectively solves 5 interrelated business tasks:

1. Identification of the company and its products. The “right” corporate identity effectively distinguishes your company from similar products of competitors.
2. The creation and consolidation of the desired image in the minds of consumers. The main message companies convey to their consumers is to encourage the use of their products or services, and that by doing so, it will bring benefit to consumers.
3. The formation of a positive corporate image. The basis of a trusting long-term relationship with your customer is positioning your company in the best possible way. The sooner you convince the consumer of your reliability, quality and professionalism, the faster your activity will win in the marketplace, thereby reducing your expenses on its “promotion”.
4. The delivery of the “right” information to the potential customer in an effective and efficient manner as possible. Following the design theme running through all aspects of your company, product identification by the consumer is made easier and this can be portrayed in every action your company takes and, in the consumer, identifying the unique qualities possessed.
5. The development of corporate identity is a vital part of marketing strategy, helping the company to demonstrate its position and strength within its market to consumers and in the face of its competitors.